According to research from Phocuswright, traveler use of mobile messaging has risen dramatically, and the impact on travel from shop and book to experience and share will only grow. Nearly half of U.S. travelers used text messaging in 2015. It is the youngest travelers, millennials aged 18-34, who are driving the use of mobile messaging.1 This webinar will explore the role of mobile messaging in redefining how travel and hospitality companies can improve customer service, build long-term loyalty and drive higher purchase rates with guests. Giving travelers the option of messaging for a request, rather than picking up a phone and waiting for a live agent, presents a clear and obvious opportunity for better customer engagement and overall experience. Participants of this webinar will learn: How to leverage some of the biggest customer engagement opportunities related to the on-property, in-destination and post-trip experience. What travelers, and especially millennials, expect travel brands to offer in terms of on-demand service.
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